How do I delete all imported data and start over?

On your HubSpot import page, click Delete all data, then Continue and Yes, delete everything. It can't be undone. Your team and settings stay.

Updated October 22, 2026

On your HubSpot import page, click Delete all data at the bottom, then Continue and Yes, delete everything. Every customer, deal and record in your app goes, including what your team added by hand. This can't be undone.

Also called: wipe, reset data, clear everything, erase my data, start fresh, tout supprimer, effacer les données, recommencer à zéro

Only want to remove what one import brought in? Use undo instead: it keeps your team's work. See How do I try a sample first, or undo an import?

Step 1: Open your import

In the side menu, click Import data. Under Already imported, click your HubSpot import.

Click: Import data › Already imported

Step 2: Click Delete all data

Scroll to the bottom of the steps and click Delete all data. The window Delete all data in this project? lists what goes: every customer, company, deal, note, email, call, task, quote, job and invoice. Click Continue.

Click: Delete all data › Continue

Step 3: Confirm

The window This can't be undone asks one last time. Click Yes, delete everything. You see "Deleting all data… you can close this page."

Click: Yes, delete everything

Step 4: Import again

When it's done, your choices from Check what comes over are still there. Run a sample or import everything again: every record is created fresh.

Click: Try a sample › Import the sample

Good to know

  • What stays: your team, settings, pipelines and custom fields.

  • The automations made from your HubSpot workflows are deleted too.

  • You can't delete while an import is running. Wait for it to finish.

  • For your Intercom help center, check Delete my Help center and what Alori learned from it first when you import again. See How do I import my Intercom help center?

If it doesn't work

  • "The project needs an update first. Update it, then try again." Open your app, update or publish it, then click Delete all data again.

  • "Deleting stopped before the end. Try again." Click Delete all data again.

  • The Delete all data button is grey. An import is running. Wait for it to finish.

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